Slow Food Summer Solstice

To mark the new season (my favorite season), I hosted a Joyful Dinner party. This fundraiser campaign by Slow Food USA was the perfect excuse to have an intentional gathering with friends and start bringing this brand – goldenco – into the real world.

If you’re not yet familiar, the slow food movement is exactly what it sounds like: the opposite of fast food culture. The Slow Food international org was founded in Italy in the 80’s and their initiatives include advocating for farms, chefs, and restaurants who practice good, clean, and fair food values. I’ve sought out a few Snail of Approval restaurants in Spain but not surprisingly this program is less popular in the U.S.

I was excited to host goldenco’s dinner party with a focus on not only in-season ingredients but also methods that taste better with time.

The “menu” (word used loosely) was prepared for grazing which is my style of eating. At the center of the table I clustered all the herbs like a DIY garnish bar.

Note that goldenco’s thesis is participation is the amenity, with spaces designed for engagement. This create, don’t just consume mindset has been my approach to the many events and brand experiences I’ve produced over the years. Simply put, people have fun when they get to do something instead of just watching.

For drinks, I had to create my current obsession: the Sour Butterfly. It’s a riff off a Gin Sour but for the n/a crowd I call it a botanical arnold palmer. If you want to nerd out I made a slideshow with all the components:

Playing in gardens leads to experimenting with flavors and that’s exactly what happened to the wines.

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